Imagine not thinking about food all day long.
Imagine eating cake without feeling guilty.
Imagine having your favourite foods in the house without feeling like you need to eat them all.
Imagine waking up and not thinking, “I need to be really good today.”
Imagine having a wedding, holiday or night out in the diary without trying to lose weight quickly beforehand.
Imagine never going on another diet again.
Imagine food just being food.
Imagine getting your time and your life back.
This is possible for you.
What if the solution isn't more rules or you having more willpower?
What if instead it is understanding what's really driving your eating, and learning how to change it?
yes, you really can
eat cake and lose weight
Hi, I'm Lauren.
I'm a certified Life Coach with a degree in Psychology.
My work combines professional coaching with my own lived experience of over 25 years struggling with food and my weight.
For over 25 years, I thought food controlled me.
I dieted.
I binged.
I lost weight.
I regained weight.
I truly believed I'd always struggle around food, my weight and my body image.
I thought that was just who I was.
One biscuit always turned into 2, then 3, then the whole packet.
I ate in secret in my laundry room and hid wrappers at the bottom of the bin.
And every morning I'd promise myself:
“Today I'll be really good.”
I knew so much about what I 'should' be eating, but I couldn't seem to stick with any plan long term.
Eventually, using the same tools I now use in my coaching,
I stopped dieting.
I stopped bingeing.
I learned how to feel comfortable and in control around all foods.
I learned to love my body.
I went from feeling helpless to empowered.
I realised I didn't need more rules and I didn't need to try harder.
I just needed to understand why I was eating when I wasn't actually hungry and why I kept eating when I knew I was already full.
That changed everything for me.
Now, I finally feel in control around all food, even my favourites, Nutella and Cadbury Twirls!
And that's exactly why I created The Lauren Project.
Because I didn't want another woman to struggle for as long as I did.
I don't want another woman to feel like she must be the problem.
Feeling like she's broken, weak, lacking willpower or that she just loves food too much.
I was none of those things, and you aren't either.
The diets you've tried in the past?
You never failed any of them.
Those diets always failed you.
They never gave you the tools you needed to make lasting changes.
They didn't address why you overeat.
They didn't teach you how to handle the challenges of everyday life without turning to food.
They gave you a one-size-fits-all plan that was never going to fit you and your life.
No wonder nothing lasted.
"For the first time when trying to lose weight, I feel relaxed and in control and not obsessing about food every minute of the day. Result! Thank you.” G.D
At The Lauren Project, we don't start with what you're eating.
We start with WHY you're eating.
Because you probably already know what you 'should' be doing.
That's never been the problem.
The difficult moments show up when you're stressed, tired, bored or sad.
When you're craving something.
When you're frustrated with someone.
When you feel like you've already blown it.
When you're telling yourself you shouldn't eat something, but can't stop thinking about it.
Or when life feels too much and food becomes your way of switching off for a while.
That's where we start.
We uncover the patterns underneath your eating.
Why you're eating when you're not hungry.
Why you keep eating when you know you've had enough.
Why eating something you didn't plan to turns into:
“I've blown it now, I'll start again tomorrow.”
And then we learn how to change those patterns.
So you can enjoy food without feeling guilty.
Feel in control around your favourite foods.
Stop letting one difficult day turn into a week of overeating.
And we do this in your actual life.
When life is busy, work is hectic, or your other half is driving you mad.
When you're tired from parenting, at the weekends, or on difficult days.
Because lasting change doesn't happen on your good weeks.
It happens when you're living life, dealing with the ups and downs, and you're still able to make progress.
People often say to me, “My life is too busy to be able to focus on me and my eating right now.”
But I actually think being busy is the perfect time.
Because if you can change your relationship with food when your life is busy, you're making changes that are much more likely to last.
so, what do I need
if it's not another diet?
Personal coaching for women who are ready to stop starting over.
This isn't an online programme. There is no meal plan and no list of rules to follow.
Instead, you get me, fully focused on you.
1:1 private coaching, built around you and your life, using The Lauren Project Method.
The Lauren Project Method
A different approach to food, weight and the way you see yourself.
The Lauren Project Method is the approach I use in my coaching to help you move beyond dieting.
So you can build a relationship with food that feels calm, flexible and in your control.
It's about more than just stopping overeating.
It's about building the confidence, self-trust and skills to create lasting change.
Without needing to be perfect or rely on willpower.
UNCOVER: Find out why you’re overeating and what’s keeping you stuck.
We work out what’s really behind your eating:
why you eat when you’re not hungry
why you keep eating when you know you've had enough.
we look at the rules, beliefs and habits that have kept you stuck for years. You’ll see why trying harder never works, and what needs to change.
CHANGE: Learn to do things differently.
you’ll learn how to handle cravings
get through difficult days
stop the all-or-nothing cycle
move on when things don’t go to plan.
Food stops being your automatic response, and you can enjoy your favourite foods without feeling you’ve ruined everything.
BUILD: Become someone who trusts herself.
If you’ve spent years believing you have no willpower or can’t be trusted around certain foods, we build a different picture of you.
You’ll stop expecting perfection, notice your progress, learn how to motivate yourself on hard days, take your own needs seriously, and learn to feel good about yourself now, not just when you reach a certain size.
EMBODY: Make it last in your real life.
You put it into practice day after day, so that you can have your favourite foods in the house without feeling out of control
a night out without compensating the next day
a hard day without feeling you’ve undone everything
picking yourself up without feeling like you're starting over.
personal
1:1 coaching
with Lauren
“You always have the answers to every challenge I am going through!” M.B
what you get each month
4 x 1-hour private coaching sessions, on Zoom
Completely personalised support built around you, your history, your patterns and your goals.
Direct messaging between sessions
Because life doesn't conveniently wait until your next session, so when something comes up, you can reach out to me.
Support that helps you change for good
The goal is for you to understand yourself, grow your confidence and trust yourself, so you don't need me forever.
Length of investment
Lasting change takes time, and everyone goes at a different pace, so I'd plan for at least 3 months together.
But you pay month to month, so you're never locked in to a certain number of months.
First month guarantee
If you show up to all your sessions and you do the work, and after your first month you feel coaching together isn't right for you, I'll refund that month.
I know investing in yourself is hard, and I know you've most likely tried so many things in the past, so you might be apprehensive about trying something else.
That's why I've created the first-month guarantee: so you can start knowing you won't lose out if it's not right for you.
Investment: £295 / month
I'll help you see what you can't see.
I'll show you where you're keeping yourself stuck.
I'll say the hard thing when the hard thing needs to be said.
I'll be there when things don't go to plan.
I'll be your biggest cheerleader, celebrating you every step of the way.
And I'll help you realise that you're capable of so much more than you've been giving yourself credit for.
You don't have to figure this out on your own any more.
And I know this journey personally.
I don't just know the theory.
I've lived the problem.
why work with me?
this is for you if...
You've tried more diets than you can remember.
You want freedom around food.
You want to stop starting over every Monday.
You want to enjoy the foods you love without feeling guilty or out of control.
You want to feel comfortable in your body and enjoy your life now.
You want to feel more confident, trust yourself and stop letting food take up so much of your time and energy.
And you're ready to understand yourself and do things differently.
If you're looking for a quick fix or someone to tell you exactly what to eat, then this isn't for you.
But if you're ready to change your relationship with food by understanding and changing the patterns behind your overeating, then you're in the right place.
I know 1:1 coaching is an investment.
But how many hours, days, months, years of your life have you already spent trying to lose weight, worrying about your body and thinking about food?
The aim of us working together is to fix this for the rest of your life.
For me, there was no price too high to stop the constant food chatter.
To have food no longer be the main focus of my life.
To wake up and realise:
“I didn't think about food all day yesterday.”
To be able to actually enjoy the foods I love.
Having food just be....food.
To enjoy the experiences I was missing out on because my life felt like it was on hold.
To feel calm, content and light.
To feel....relief. That's the biggest one for me.
The change in my relationship with food, my weight and my body was like nothing I had ever experienced.
I could never have imagined how amazing it would feel, and still does!
Here's what changed for me:
I eat treats slowly and actually taste them, instead of shoving them down.
I eat treats in front of people, not in the laundry room. There's no shame and no guilt.
I put wrappers at the top of the bin, there's no more hiding.
The constant food chatter in my head has gone.
I choose what I fancy, rather than automatically picking the lowest-calorie option.
If I'm hungry, I eat, and I stop when I've had enough.
I no longer weigh myself.
I exercise to feel strong and age well, not to burn calories.
So many other areas of my life have improved - my relationships, my parenting, my confidence and my belief that I can handle whatever life throws at me.
And I want all of this for you too.
You don't need to try harder.
You don't need more willpower.
You don't need to keep starting over every Monday.
And you definitely don't need to give up cake.
You need to understand what's really driving your relationship with food and your overeating, and learn how to change it.
If you've been reading this and are thinking, “This might be what I've been looking for,” then I'd love to hear from you.
Book a free call with me:
We'll talk about where you are now.
What's been going on with food and your weight.
What you'd love to change.
And we'll see whether working together feels right.
And I promise there'll be no awkward sales pitch, just a conversation to see if we're a good fit and if I can help you move forward.
ready to do
things differently?
book your
free call today
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